Prest Group · sales-conversion consultancy
Everyone brings their hardest sales calls to you.
Who do you bring yours to?
Your toughest moments happen live, under pressure, and usually alone. You have to hear what changed, decide what matters, and choose the next move while the deal is still breathing.
Talent was never the gap. The gap is having no serious place to take the call apart afterward.
By Wim Prest · Marlborough, Mass.
01 / The Reframe
Most pipeline problems are conversion problems wearing a disguise.
It's getting hard to close new business. The instinct says get more meetings. If the percentage holds, more calls means more closes. Outbound goes up. The SDR team grows. The top of the funnel widens.
It works for about a quarter. Then the calendar fills, the dashboard turns green, and the close rate sits exactly where it was.
Volume rarely fixes a message that isn't landing or a close that isn't closing. The number of meetings was never the problem. What gets said inside them. What goes unsaid. What the third question is. That's the challenge.
That's the work. Not more meetings. The words inside the meetings you already take.
You run the call. The coaching is the review after: your swing, your silences, the questions that hit, the questions that missed. Without it, your next at-bat repeats this one.
With it, you improve.
02 / The Practice
At-bats find the hole. Thinking it through closes it.
Two halves, and the number moves only when both are there. The at-bats give you something real to look at. The review is where you finally see it.
Conversations you never debrief just bank the read you already have, blind spots and all. Volume of unreviewed at-bats is the same mistake as volume of unreviewed meetings, in a different uniform.
Talking it through with yourself isn't the answer either. You're too close to your own at-bat to see what your hands just did. A debrief with someone who's stood in the same box turns a vague “that went sideways” into one specific, fixable read. The correction is yours. You just couldn't get to it alone.
Reps surface what's off. A second set of eyes turns it into the next at-bat. That loop is the only thing that moves the number.
03 / The Coach
The best hitters alive keep a coach who can't out-hit them.
Not because they're failing. Because no one can watch their own swing while they take it. The coach bats nowhere near as well as the hitter. That was never the point. The point is a trained eye on the one swing you can never see: your own.
Wim Prest.
Wim spent a decade in enterprise sales at Dell and EMC, most of it as a global sales trainer. The job was never to be the best closer in the building. It was to stand behind the people who were, watch the swing, and call the thing they couldn't see.
Before that, he served as an IT specialist in the U.S. Army National Guard, including a tour in Afghanistan.
Prest Group is the sales-conversion practice that came out of that work. The shop is small on purpose. Every engagement is handled directly: no handoffs, no junior staff, no templated playbook. You run the call. He reads the swing.
04 / The Receipt
This isn't theory. It has a number attached.
“Wim was a huge part of my going from $0 to $4 million in ARR in only a few years. He designed Veth Group on a napkin with me.”
That started on a napkin. Yours starts with the evaluation: sixty minutes to size up the work, walk through how it'd run, and decide if this is the right fit. No commitment beyond the hour.
Dave Poz, DocuXplorer, and a growing client list run the same play.
05 / The Offer
One system. Three legs. They don't work apart.
At-bats.
Real conversations with people who could actually buy, put on your calendar on a schedule. You walk into each one already knowing the at-bat is worth taking.
LinkedIn presence.
Before anyone takes your meeting, they look you up. What they find either earns the conversation or quietly ends it. This leg makes the lookup work for you instead of against you.
Coaching.
The standing debrief. Every at-bat gets thought through together: what landed, what missed, what the next one corrects for. Not a verdict handed down. A second mind on your own read, the one thing reps alone can never give you.
Sold as one system, one price, month to month, cancel any time. No contract, no annual lock, no itemized menu to cherry-pick from. A stool with one leg sawn off isn't a cheaper stool. It's the floor.
The System
At-bats, LinkedIn, and coaching, run as one practice. Month to month. No contract.
Find out if it's a fit.
$250, one hour. Bring real work: the opportunities, the calls that didn't land, whatever's on your mind. We size up where you are, walk through how your sessions would run, and decide if this is the right fit. Your facts, not a generic pitch.
You leave with a plan and a price. If we're not a fit, you've spent $250 and will have a sharper read on your own funnel, worth more than $250.
06 / The Intake
Book the evaluation.
Five fields. We'll reach back within one business day to lock the slot. The $250 charge runs through Stripe when the slot is confirmed, not before.